Notes from DMAC...intellectual property and getting ready for the concept in 90

Crystal Van Kooten leading discussion today.

Lots of discussion about protection of intellectual property. As always, there is a fine line between needing to protect the creator's expression of an idea and also allow for other creators to create.

Notes for concept in 90
This is the first year they are trying 90 instead of 60, and giving us several days to work on it. This will allow for more time for invention and production.

The assignment has constraints with a purpose. It must illustrate the concept and power of multimodality. It may be about multimodality or may be about something else but show what can be done with multimodality.

Exactly 90 seconds in order to learn about craft. We will focus on editing is very small ways...a focus on the gutters. What can be conveyed in multiple ways or what combination of image and audio can convey multiple ideas. (Time added in exporting will not hurt)

Needs to be a critical and reflective approach.

Facility with literal and nonliteral video. Sometimes the audio and visual can match but not always. Need to do both techniques. More interesting videos use more nonliteral than literal. Need to add depth and layering to the project.

Need a title screen and end credits within the 90 seconds. They have to be readable.

Work included should be Public domain or all created by us. Must give credit for anything used.

May record with a partner and then work individually or together.

Compose soundtrack first. Then get the video to match audio. Or import short clips of audio into iMovie. First option seems much easier and like a better practice if nuances are important (which they are in such a short time span).

Experiment with meaningful repetition. Figure out how to maximize meaning by sandwiching meaning in various ways.

Storyboard in order to think of scenes and gutters and how many assets to assemble. Old school: index cards that can be rearranged in order. Digital: prezi or comic life.